DEMUR - Contemporary and Luxe Lingerie Courtesy of Adina Reay

''Want sexy lingerie? Of course, you do, and there’s one place to head: Adina Reay. It’s a thoroughly British brand and luxury too, available in the top tier such as Harvey Nichols and Net-a-Porter''.

Adina Reay Mari collection

Credits, Demur Magazine

''Founded by Sharon Lake, she’s passionate and detailed oriented, offering shapes that not only fit but flatter. And then there’s the luxe range of materials she uses which includes lace, tulle, and silk, naturally. We catch up with the designer to find out more about her brand and current collection''. 

''How would you sum up the aesthetic of Adina Reay?''
''We are fashion-led but the thread that runs through all of our collections is our love of the highest quality laces, embroideries, silks, and tulles''.

''Design-wise we focus heavily on quality finishes and free-from-fuss, modern, directional cuts. No bows!''  

''All of our bras feature slimmer straps, narrower wings, and fewer hooks and eyes than those normally seen in DD plus lingerie. Our styles are developed to fit the whole size range without making alterations to these. So what you see in a 28DD is the same bra as you get in a 38G''.

''What do you love most about your job?''
''We usually have a few tears at the photoshoot, seeing the lingerie in all its glory and appreciating it for what it is. Prior to the shoot, we are always casting a critical rather than an appreciative eye''.

Read the full article HERE! And find out more about Adina Reay, new collections and dive deep into the brand itself!

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